Doing business digitally requires not only computer savviness; it requires effective communication skills.

However, there are often stumbling blocks that presenters have a hard time overcoming. Whether it’s a lack of training or a breakdown in the IT system, those breakdowns result in audiences that are unfocused and uninterested in the presentation. Please continue reading to discover five clarity tips for digital business communication tools. These tips will ensure that the message is clear, keep your audience engaged, and keep the presentation informative and memorable.

1. Start With Momentum

During an in-person presentation, great presenters come out energized and understand that they must capture and keep the attendee’s attention. It is the same when presenting on a digital. Therefore, your energy in the first few minutes is crucial. It sets the tone and shows the audience how confident and knowledgeable you are. Starting with significant momentum will help you make a great first impression when communicating on a digital platform.

In addition to effectively communicating from the beginning, other tips for building and keeping the attendee’s attention include:

  • Dress appropriately
  • Smile and show happiness about presenting
  • Eliminate background distractions and noise

2. Build A Culture Of Trust

A presenter and an audience form a relationship. That relationship consists of the presenter and the audience. And like any relationship, trust is essential for that relationship to thrive. Therefore, when presenting digitally, establishing trust is vital.

Creating a culture of trust begins with effective communication. In addition to a culture of trust improving communication between the parties, it also increases teamwork, commitment, and productivity.

Some ways to build a culture of trust, presenters must:

  • Make their message clear
  • Follow through on commitments
  • Respect the audience

While there are more ways to build trust in communications, understand that trust, loyalty, leadership, and the like are all linked. They all point to the credibility of the presenter or his organization. A lack of trust can equal an absence in performance. Therefore, communication and trust must align.

3. Listen More and Talk Less

If you are giving a digital presentation, you will likely have an outline of what you plan to say. However, if you breeze through your presentation without pausing or engaging the audience, you will lose the audience’s attention. According to research, audiences have said that instead of listening to a presentation, they are sending text messages, checking emails, or falling asleep.

Therefore, add places in your presentation outline and notes to pause, ask questions, and engage the audience. Some tips that will help you talk less and listen more and, therefore make your points with clarity include:

  • Ensure that your presentation flows smoothly
  • Get the audience involved as soon as possible
  • Ask the audience questions during the presentation
  • Ensure that they understand the terms – ask them to show hands

4. Control and Adjust Your Voice

Some voices are so melodious that they belong on the radio or in commercials. Conversely, some voices are a distraction and leave the audience unfocused on the information presented.

For a presenter, a strong voice commands attention and conveys confidence. However, if a voice is soft, trailing off at the ends of sentences, shaking, or monotone, you will lose your audience. Furthermore, a lot of people suffer from speech anxiety. For them, altering their volume, pitch, pace, and tone are not their only problems. For them, it is difficult to speak in front of a group.

In those instances, getting communication coaching is an effective tool to overcome those difficulties. According to, “influencing an auditorium full of people and in the process helped hundreds of people overcome their fear of public speaking and become more effective communicators” brings great joy to his business.

5. Set Clear Guidelines

As a digital communications tool for business, setting clear guidelines is vital. Establishing clear guidelines is considered one of the best practices for effective digital business communications.

For the presenter, a concise message works best. Some other tips are:

  • Use the same digital mode of communication, i.e., Zoom, vFairs, Woova
  • Avoid jargon
  • Include a space for feedback
  • Don’t overload the audience with notifications
  • Tailor each message


As you have read, doing business digitally requires effective communication skills. The five clarity tips for digital business communication tools will ensure that your message gets presented with clarity, keeps your audience engaged, and that the presentation is informative and memorable.

Article by Stephanie Snyder

Stephanie Caroline Snyder graduated from The University of Florida in 2018; she majored in Communications with a minor in mass media. Currently, she is an Author and a Freelance Internet Writer, and a Blogger.